Vine is a phenomenon that is both fast and funny, two characteristics that our culture has grown to become extremely fond of.
If you have not yet experienced the whirlwind that is Vine, let me expose it to you: click here for 6 seconds of entertainment
See? Wasn’t that fun? It was fast so you can get back to your hectic life and it also produced a little chuckle. You’re not the only one who thinks it was fun; an article called “Six Seconds of Loopy Creativity and Millions of Fans” by the New York Times praises Vine and comments on how it is taking over the public’s feeds. Instead of going to Instagram or Twitter, users are choosing Vine for a multitude of reasons. First of all, Vine combines YouTube, Instagram, and Twitter in a more user-friendly way. Instead of watching a 5 minute video on YouTube, users are getting the punchline 10x faster. Instead of sifting through tweets, users are getting the main idea immediately. Instead of seeing a picture, users are experiencing the action.
The article by the New York Times describes Vine as “the early web- low stakes, raw, and full of reckless abandon” and the author is exactly right. Vine users will complete any task, no matter how ridiculous, in order to entertain viewers. In fact, the phrase “do it for the Vine” has become popular due to the Vine’s infamous actions.
Vine is just an example of how apps are in competition to gain titles such as craziest, most creative, or wildest. Notice, however, that has been a competition amongst apps. The Web, on the other hand, is slowly losing its following. It is a common mistake for users to believe spending hours on Vine, Instagram, or Pandora is considered “surfing the Web”; in an article I tweeted called “The Web is Dead. Long Live the Internet” by Chris Anderson and Michael Wolff, the authors describe how Apps not only differentiate from the Web, but they are also are taking over. Although the switch from Web to Internet is not conscious or aggressive, it is surely happening. It’s not the Web’s fault, apps are just becoming more and more prominent in today’s society.
I mean, look at the difference between using Google and using Instagram:
In a world where apps such as Vine literally thrive off fun and entertainment, Google.com simply can’t compete.